BUDWEISER® MAN OF THE MATCH SWEEPSTAKES OFFICIAL RULES

BUDWEISER® MAN OF THE MATCH SWEEPSTAKES OFFICIAL RULES

1. No Purchase Necessary. Sweepstakes open to residents of the United States (except CA) who are 21 years of age or older. Void where prohibited.

2. Sweepstakes begins at 3:00 p.m. Central Standard Time (“CST”) on March 1, 2010 and ends at 3:00 p.m. CST on May 1, 2010 (“Sweepstakes Period”).

3. Two (2) Ways to Participate: (a) Internet: Visit www.budweiser.com (“Website”), during the Sweepstakes Period, look for the “Budweiser Man of the Match Sweepstakes” mention, and follow the online instructions to complete an online entry form. Upon completing the online entry form, click the submit button for your Instant-Win play in which you will be immediately notified as to whether or not you are a winner of an Instant-Win Prize (subject to verification). (b) Text Message: Use your SMS-enabled mobile phone to text “COPA” or “WORLD” to shortcode BEERS (23377). Upon sending your text, you will be immediately notified as to whether or not you are a winner of an Instant-Win Prize (subject to verification). If you do not receive a prize-winning message, you are not a winner of an Instant-Win Prize. A play (hereinafter referred to as “entry”), via either method of participation, for a chance to win an Instant-Win Prize also counts as your entry into the Grand Prize drawing. Participants must have a mobile phone with text messaging capabilities to enter by Text Message. Participants entering this sweepstakes via Text Message may incur a standard text message charge from their wireless service provider for each message sent and received. Check with your wireless service provider for details on these and other applicable charges. You may receive reply messages. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate. All entries must be received and/or recorded during the Sweepstakes Period. Sponsor’s designated official judging organization’s computer is the official time keeping device for this sweepstakes. No other forms of entry are valid. Limit one (1) entry per person/email address/mobile phone number, regardless of participation method.

4. Neither the sponsor nor its agencies are responsible for illegible, lost, late, damaged, incomplete, misdirected, unintelligible, returned or undelivered entries or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, miscommunications, failed computer, network, telephone, satellite or cable hardware or software or lines, or technical failure, or jumbled, scrambled, delayed or misdirected transmissions, computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network. Persons who tamper with or abuse any aspect of this sweepstakes or Website, or act in violation of the Official Rules, or act in any manner to threaten or abuse or harass any person, or violate Website’s terms of service, as solely determined by the sponsor, will be disqualified. Neither the sponsor nor its agencies are responsible for any incorrect or inaccurate information whether caused by Website users, tampering, hacking, or by any of the programming or equipment associated with or used in this sweepstakes, and assumes no responsibility for any errors, omission, deletion, interruption or delay in operation or transmission or communication line failure, theft or destruction or unauthorized Website access. Any use of robotic, macro, automatic, programmed or like entry methods will void all such entries, and may subject that entrant to disqualification. Neither the sponsor nor its agencies are responsible for injury or damage to participant's or any other person’s computer or property related to or resulting from participating in this sweepstakes. Should any portion of sweepstakes be, in the sponsor’s sole opinion, compromised by virus, worms, bugs, unauthorized human intervention or other causes which, in the sole opinion of the sponsor, corrupt or impair administration, security, fairness or proper play of this sweepstakes, or submission of entries, sponsor reserves the right at its sole discretion to suspend, modify or terminate the sweepstakes, and randomly select the winners from valid entries received prior to action taken, or otherwise as may be deemed fair and equitable by the sponsor. Text message entries will be deemed to have been submitted by the registered owner of the wireless number used to enter. In the event of a dispute regarding the identity of an online entrant, the authorized subscriber of the email account used to enter will be deemed to be the entrant, and must comply with these rules. The authorized account subscriber is the natural person who is assigned the email address by the ISP or other organization responsible for assigning email addresses. All materials submitted become the property of Anheuser-Busch, Inc. and will not be returned. Only the number of prizes stated in the official rules will be awarded. In event that a programming, production, seeding, technical or any other reason(s) cause more than stated number of Instant-Win Prizes to be claimed, Sponsor reserves the right to award only the stated number of Instant-Win Prizes (previously not awarded) by random drawing from among all legitimate eligible Instant-Win Prize claimants.

5. Ten (10) Grand Prize Winners will be selected in a random drawing to be held on or about May 4, 2010 from among all eligible entries received. The random drawing will be conducted by an independent judging agency, whose decisions are final in all matters relating to this sweepstakes. Winner may not substitute or transfer prize, but sponsor reserves the right to substitute prize with prize of equal or greater value.

6. All Grand Prizes will be awarded. Unclaimed Instant-Win Prizes will not be awarded. Odds of winning a Grand Prize depend upon the number of eligible entries received. Odds of winning an Instant-Win Prize depend upon the number of Instant-Win plays and the time in which they are received. Instant-Win Prize Winners who participated via Text Message, will be notified by text at the time of entering. The notification message will provide instructions on how to claim prize which will require entrant to provide his/her mailing address to a designated Website. If prize is not claimed as instructed, within seven (7) days of prize notification, prize will be forfeited. Grand Prize Winners will be notified by phone and/or text and will be required to respond to the phone call or text message within 24 hours indicating whether he/she can accept the prize. If no response is received within the time allotted, an alternate winner will be selected. Sponsor is not responsible for suspended or discontinued wireless service which may result in a potential winner not receiving initial prize notification. Grand Prize Winners will be required to complete, sign and return an affidavit of eligibility and liability and publicity release within five (5) days of prize notification. Grand Prize Winners' guests must be at least 21 years of age and will be required to complete, sign and return a liability and publicity release within the same time period. In the event of noncompliance within any of these time periods, prize will be forfeited and an alternate winner selected. Any alternate winners selected will also be required to adhere to the time periods described herein. Any prize notification or prize returned to the sponsor or its agencies as undeliverable will result in disqualification and prize may be given to an alternate winner.

7. Employees and the immediate families of employees of Anheuser-Busch, Inc., its affiliates, subsidiaries, advertising and promotion agencies, wholesale distributors, and individual retail licensees are ineligible. This sweepstakes is void where prohibited by law, and is subject to federal, state and local regulations. Taxes on prize, if any, are the responsibility of the individual winners.

8. Acceptance of prize offered constitutes permission to use winner’s name, voice, biographical information and/or likeness for purposes of advertising and promotion without further compensation in all media now known or hereafter discovered worldwide and on the Internet without notice or review or approval as permitted by law.

9. Grand Prize (10): Trip for winner and winner's guest to the 2010 FIFA World Cup™ in South Africa and a Budweiser Man of the Match Experience for winner only. Travel scheduled between June 5, 2010 and July 16, 2010. Exact travel dates to be determined by Sponsor at a later date, in Sponsor's sole discretion. Passport required for travel. Trip portion of prize includes: Round-trip coach air transportation (from gateway city nearest winner's home), double-occupancy hotel accommodations in Sandton, Johannesburg for three (3) or four (4) nights and, tickets to the FIFA World Cup™ matches (subject to Sponsor’s sole discretion). The “Budweiser Man of the Match Experience” consists of presenting the "Budweiser Man of the Match" Trophy after one (1) game, hospitality and other activities coordinated by sponsor. Travel, accommodations, and event are subject to availability, change and restrictions may apply. Seating assignments at the match are at Sponsor's sole discretion. Winner and guest must be able to travel on the same itinerary and on the dates specified by sponsor or prize will be forfeited and an alternate winner selected. Any costs incurred due to changes to the original itinerary are solely the winner’s responsibility. Ground transportation, meals, gratuities, passport and overseas fees, and all other expenses not specified herein are solely the winner's responsibility. If winner cannot accept prize as specified by sponsor, prize will be forfeited and awarded to an alternate winner. Approximate Retail Value (ARV) $12,800-$21,000 each. Actual value depends on city/day/time of departure. Instant-Win Prize (10,000): One (1) Mini Budweiser World Cup Soccer Ball. ARV: $3.50 each. Winner must accept prize as stated by sponsor or prize will be forfeited and an alternate winner selected. Any difference between stated value and actual value will not be awarded. Total ARV of all prizes $163,000-$245,000. Limit one (1) Grand Prize per household. Limit one (1) Instant-Win Prize per household.

10. By accepting a prize, winner agrees to release and hold sponsor harmless from any and all losses, damages, rights, claims and actions of any kind resulting from acceptance of prize and prize travel, including without limitation, personal injuries, death and property damage. By participating in this sweepstakes, participants agree to be bound by all of the Official Rules of this sweepstakes.

11. For the names of the winners, send a self-addressed, stamped envelope to: Budweiser Man of the Match Sweepstakes Winner's List Request, P.O. Box 3000, Young America, MN 55558-3000, for receipt by July 5, 2010.